The Golden Goose : MedOnGo’s way.

by Balaji P Krishnammagaru

Hunter-gatherers vs. Traders vs. Social Impact Entrepreneurs: Human Evolution.

Once upon a time, three tribes stumbled upon a goose that laid golden eggs. Let’s see what each one does.

The hunter-gatherers were either ignorant or tempted by quick meal or riches. They killed the goose, hoping to feast on its golden eggs and goose. They lived and continued their way of life 😢

The traders however, had a smarter plan. They knew they can wait and get golden eggs and sell them. Instead of killing the goose, they waited for it to lay more eggs. Then, they sold all those golden treasures in the market and became wealthy.

Traditionally this is where the textbook story ends.

Hey, wait, there is more. The social impact entrepreneur’s tribe took a whole new approach. They cared for the goose, ensuring its health, and cared for it. They sold some eggs, but always left enough for hatching more goslings. 🐔

This tribe is educated and are dharmic. Rooted in their education with Dharma, Artha, Kama and Moksha. So, it is not just personal wealth, but a thriving and sustainable environment. With the proceeds, they built a good farm, let the eggs hatch and got few more goslings. With a little more patience, they build an optimal lifecycle and got more in return. They had their time, had fun with their family and friends. They even mastered the art of having more goslings and passed the wisdom to their children and community and even helped other tribes in need. Their business benefited everyone around them. 💚 They earned good Karma!

Are you a hunter-gatherer looking for quick gains? Or a trader to buy and sell? Or, just maybe, a social impact entrepreneur, creating a business that makes a difference? 🌍

What is your approach when it comes to opportunities?


  • Founder and CEO of MedOnGo, Jansankalp Foundation, TECLEVER and few more.

    Human Being, Engineer, Activist and Entrepreneur. Universal Health Coverage and Sustainable Earth are Ultimate Goals.Krishnammagaru is an Electronics and Communications Engineer from College of Engineering , Anantapur. In his own words “Didn’t do what I was supposed to do as Student (Education) . Make a list of what a student must NOT do , tick all . I did all. Met my wife here and she unticked everything and took away my independence just after college”

    Balaji P. Krishnammagaru started his journey as an engineer in the late nineties. Career started with Satyam Computer Services and was almost all the time working with Japanese Customers and especially Fujitstu NTT Docomo. In his words ,Did everything ! Learnt, coded , designed, delivered, managed ,won, lost, taught , fought and made lasting friends….”. He also says, this stint with Japanese customers turned him around in every aspect. Involved in some of the firsts in the world, like the first eCommerce platforms to smartphones to mobile payments and pre-dominantly worked with Japanese OEMs, ODMs and Operators till 2006 and started his first company TECLEVER and now mostly looking at MedOnGo, AxiPHYL and wishes to move full time to Jansankalp eventually.

    The core of Balaji’s belief is to create devices and an ecosystem for devices to solve particular problems in the Late 1990s and early 2000s and now what we call IoT today. He realized Heath IoT and wearable is the way forward for healthcare, and he further narrowed his focus on primary care as it was THE MOST important and MOST neglected field.


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